I just finished reading “Big Data: A Revolution That Will Transform How We Live, Work, and Think” – a fabulous, thought-provoking read. I may not play in the “big data” waters with huge data sets but the concepts the authors espouse have relevance to anyone working with data, which is really all of us. There are times data analysis needs to be exact. I get it. But, often that set of data is accompanied by complementary data that is not as clean, well organized or complete. Yet it can provide insights about issues, patterns and trends that further illuminate the topic at hand. And what you do with those insights is where the fun begins.